The truth is ….
that you can pay too much for press releases, and you can pay too little. You need to be an informed consumer and know what you’re getting for your investment.
A press release distribution company is only as good as its database and newswire partner.
You need two things in order for press releases to work:
- Something newsworthy.
- Effective press-release distribution.
You can try to go directly to PR Newswire, but you won’t get the service we have unless you’re willing to pay handsomely for it. That’s because they have their traditional, high-priced service which we subscribe to, and they now have a very low-cost service called iReach. The price for their iReach service is lower than ours, but unfortunately that service does not go directly to journalists. It’s designed for those seeking online visibility only, and those who are not focused on generating media attention.