George Barna

George Barna 2018-08-13T10:52:20-05:00

About George Barna

  • Executive Director of the American Culture and Faith Institute
  • Pollster
  • Expert Researcher
  • Cultural Expert
  • Author and Speaker
  • Topics: Cultural Trends, Spiritual Development, Church &
  • Christian Culture Trends

George Barna: conducts market research specializing in studying the religious beliefs and behavior of Americans, and the intersection of faith and culture.

TOPICS: Cultural Trends, Leadership, Spiritual Development, and Church Dynamics.

George Barna is the Executive Director of the American Culture and Faith Institute (a division of United in Purpose). He founded the Barna Research Group in 1984 (now The Barna Group) and has been President of Metaformation, a faith development organization, since 2009. He has served several hundred parachurch ministries, thousands of Christian churches, and many other non-profit and for-profit organizations as well as the U.S. military. He has also been a pollster in three presidential campaigns.

Barna has written more than 50 books, mostly addressing cultural trends, leadership, spiritual development, and church dynamics. They include New York Times bestsellers and several award-winning books. He has sold more books based on survey research related to matters of faith than any author in American history. After graduating summa cum laude from Boston College, Barna earned two Master’s degrees from Rutgers University and has a doctorate from Dallas Baptist University. He attends Mission Church in Ventura.


The American Culture & Faith Institute (ACFI), a division of United in Purpose – Education, is a non-partisan, not-for-profit research organization that regularly conducts national surveys to gauge the sentiment and activity of politically conservative, spiritual active Christians in America. The information gained from these studies is used in various ways: to help UiP in its planning and outreach efforts, to support UiP’s organizational partners in their efforts to impact their circles of influence, to educate the public by sharing insights about conservatives through the media, and to educate Christian church leaders about the people they serve.

ACFI closely examines the heartbeat of two particular segments of the population through its branded tracking research: the RightView and C-3 research projects.